Business email etiquette, the 5 top rules
How many of you get ‘stalked’ by well-meaning clients or suppliers, who ‘over-inform’ you almost every day about the availability of their products?
Today’s email might be an information flier, then a newsletter about how great the business is doing and finally an invitation to the next product launch.
Good business email etiquette should really put the customer first. The sender should realize that his products are not the only news the recipient receives and show more consideration.
I just Googled the phrase ‘business email etiquette’ and got over 19 million results! So how is it that some people still don’t get it? Most Google searches talk about so many different email etiquette points but omit at least three of my main five points!
So here are my 5 business email etiquette rules. Please read them carefully and especially stop spamming your address book entries.
- Don’t stalk your customers
- Don’t send repeat, unnecessary daily updates
- Don’t attach huge files to your unnecessary daily updates
- Think twice before hitting “reply all.” If you have to, hide your clients’ emails addresses!
- Try and group all product updates in one e-mail
Business email etiquette rule number one: It’s NOT OK to send your customer the same update every day!
It’s ironic how so many well-meaning suppliers break the above business email etiquette rules and upset their clients by doing so. That same email could very well have the opposite effect. Instead of promoting a product or service, that extra email might lose a client forever.